Audience Research

Audience Questionnaire

1.    How old are you?

2.   What is your gender?

Male                         Female

3.  What are your interests/hobbies?

Listening to music            Sports            Reading           Socialising

4.  How often do you listen to music?

Everyday               3 times a week               Rarely               Never

5.  Which is your preferred band/artist?

Arctic Monkeys     The Klaxons     The Kooks     Kings Of Leon     Scouting For Girls          Other?................................

6.  Do you watch Music videos?      Yes             No

7.   If so, how do you watch music videos?

iTunes              You Tube               Illegal Download               CDs

8.  When are you most likely to watch music videos?
    ..............................................................................................................................................................

9. Why do you watch music videos?
    ...............................................................................................................................................................

10)           Which is your preferred music channel?

Viva      MTV       Kerrang!     E4       Other?.....................

11. When watching a music video for an indie band would you expect the the artist to appear in the music video?

Yes           No

12.How many band members would you expect to see in a typical indie band?     

1      2       3     4      5    Other?.......................

13.Do you think that and indie band consists of a particular gender? Which?

14.What clothes/make up etc would you expect the artist to be wearing in the indie genre?
     ...........................................................................................................................................................

15.What instruments do you expect to see?
     ...........................................................................................................................................................

16.Do you like to see close ups of the singers/musicians?
     ............................................................................................................................................................

17.Do you prefer the music video to follow a narrative/story or to be more non-linear?  Yes     No

18.Do you think it is more effective in portraying the indie genre if the video is in black and white or colour?
     ..............................................................................................................................................................

19.Do you prefer the visuals to be linked with the lyrics or if there is no connection? Why? .............................................................................................................................................................................................................................................................................................

20.How do you listen to your music?

Radio               Computer              Mp3/iPod               TV

21.Would you rather listen to introducing acts or well-known artists?

Introducing              Well Known

22.What is most likely to persuade you to buy an album? Why? ........................................................................................................................................................................................................................................................................................................

23.What would you expect to see on a CD cover? ........................................................................................................................................................................................................................................................................................................

24.What colours would you associate with an indie album?

25.What type of font would you expect to see on an indie album?

Big and bold        SIMPLE       Small and neat       fancy        script        style

      Other?................................................................................................................

26.Do you prefer to download music or to buy an  album/CD?

....................................................................................................................................................

Questionnaire findings

To gain audience research we split the questionnaires and distributed them to the class to find out the different views from different people. We find that a questionnaire was a very useful way to gain important information which we can take note of and make sure we apply some of the answers to our product. We made graphs on Microsoft word and Excel to conclude our findings:

1. How old are you?

2. What is your gender?

3. What are your interests/hobbies?

4. How often do you listen to music?

5. Which is your preferred band/artist?

6. Do you watch music videos?

7. If so, how do you watch music videos?

8.When are you most likely to watch music videos?

The was various answers from the questionnaire. People are most likely to watch music videos when; doing homework, when bored, in their free time, they are at home, when it suits their mood and also when they have nothing else to do.

9. Why do you watch music videos?

People said they watch music videos for different reasons. They said they watched them for entertainment, to see band members, because they are bored, because they enjoy them and because they are also interested to see what the lyrics are portrayed as.

10. Which is your preferred music channel?

Summary Of Findings

11. When watching a music video for an indie band would you expect the artist to appear in the music video?

Every person that answered they questionnaire said that they expected to see the artist to appear in the music video.

12. How many band members would you expect to see in a typical indie band?

13. Do you think that an indie band consists of a particular gender? Which?

Out of all the people we asked 20 of them said they thet think an indie band consists of males, whereas only 1 person said that they didn't think an indie band consisted of any gender.

14. What clothes/make up etc would you expct the artist to be wearing in the indie genre?

There were various answers for this question, they included; dark colours, checkered shirts, heavy eye make-up, skinny jeans ear strechers, nice stylish hair, casual but fashionable, band tees, chinos, prined t-shirts, toms and leather jackets.

15. What instruments do you expect to see?

16. Do you like to see close ups of the singers/musicians?All of the people we asked said tat they would like to see close ups of the singer/musician.

17. Do you prefer the music video to follow a narrative/stroy or to be more non-linear?

18. Do you think that is is more effective in portraying the indie genre if the video is in black and white or colour?

19. Do you prefer the visuals to be linked with the lyrics or if there is no connection? Why?

Everybody we asked said that they prefer the lyrics to be linked with the visuals.

20. How do you listen do your music?

21. Would you rather listen to inroducing acts or well-known artists?

22. What is most likely to persuade you to buy an album? Why?

There was various answers for this question which include; album reviews, the front cover, the quality of the songs, seeing the videos, likeable artist/band, the price, track listing on the back to see if there are any noticable songs and originality.

23. What would you expect to see on a CD cover?

People said that they would expect to see the band, the name of the artist/band and artwork. They also said that they would expect to see something different on a CD cover.

24. What colours would you associate with an indie album?

25. What type of font would you expect to see on an indie album?

26. Do you prefer to download music or to buy an album/CD?