Wednesday, 21 September 2011

Planning Stage 1

Band Profile
The Rusties are a northern band from East England tht have been together for 5 years. The Rusties developed their musical identinty during their school years,  when their school hosted a band competition!  John Iglle, the former singer/guitarist founded the band when he proposed to find two other band members.  Mikey Armaloyd and Todd Smith are th backing vocals, Mikey also plays the guitar and Todd the single drum.  


Their music genre is indie rock, which was chosen based on their influences; The Smiths, The Artic Monkeys and The Kooks.  


Three years since they have had appearances at the Arts Fest in Birmingham and The BBC introducing stage at reading festival along with local gigs, showing to be progressing further and increasing their popularity.  


'We want everyone to hear our music and know what we stand for ' says Smith


The 99s - Oh me, Oh my Lyrics


Intro 13 seconds


Everyday I seem to turn around I’m on my back again
Cause I know there’s something better than this room I’m living in
Looking outside the sky is black, I know a better place
Because if these four walls keep closing in, I’m wasting time and space


Oh me, oh my
You know that I’ve got something to say


Oh me, oh my
I think about it everyday
           
Oh me, oh my
You know that I’ll be changing my ways
Cause I dream of better days

Dirty old towns ringing in my ears and don’t I know just why
Cause there’s nothing changing in this town, the same grey northern sky
Gotta get away gotta start again or turn my life around
Cause if these four walls keep closing in, let’s ground that digger round


Oh me, oh my
You know that I’ve got something to say


Oh me, oh my
I think about it everyday


Oh me, oh my
You know that I’ll be changing my ways
Cause I dream of better days with you, now


(Guitar solo)


Oh me, oh my
You know that I got something to say


Oh me, oh my
I think about it everyday


Oh me, oh my
You know that I got something to say


Oh me, oh my
I think about it everyday


Oh me, oh my
You now that I’ll be changing my ways
Cause I dream of better days with you, now 

Final Synopsis of Music Video
What is the overall idea for your music video?
From the lyrics, the overall storyline of the song is about being stuck in a dead end town, doing the same thing everyday, knowing that there is something more.  To show the way their/he is feeling we are planning to use long shots of the atmosphere/place is is living in, to show the audience the place in which he is talking about, to allow them to relate with the song more.  The band's costumes will be stereotypical clothes for the indie genre, such as, Skinny jeans, pumps, leather jacket and vest.  There will be no particular main setting throughout the video as we are planning to use the streets, a bedroom and possibly a studio for the band performance.  We chose these because we think that they best relate to the song. 


We have decided that our video will be about an individual waking up everyday to the same surroundings, living everyday the same.  He is trapped in four walls, but knows there is much more to life.  During the second verse, the main artist will be frozen in the centre, whilst all the people in the background walking past will be on fast forward, to show the passing of time and to put emphasis on the fact that everything stays the same in his life. 

What generic devices are you using?
The generic devices that we are planning on using are:


  • Close up
  • Point of view shots
  • Straight cuts
  • Zoom out
  • Mid-shots
As a group we decided to use close ups to highlight certain objects or to allow the audience to focus on the artists facial expressions without any other distractions.  We will also use mid-shots, as this not only gives us a good view of the artists, but it also shows their surroundings, which will help in keeping the audience interested.   We have also chosen to use point of view shots as this will help us to develop a relationship with the audience as it is more personal. 



How will you conform/challenge convention?
Our video will follow the generic conventions through not only the use of black and white colours, but through the settings, such as the streets and by having performances shown throughout different parts of the video.  Our band/Artist will also be seen wearing generic clothing, such as skinny jeans, leather jacket and vests and perhaps some eye make up.


What narrative devices are you going to deploy in your music video?
For our video we decided to links the lyrics with the visuals, which was Andrew Goodwin.  We decided that our video was going to be illustrative, where our images provided a literal representation.

Are you going to challenge/conform to narrative convention?
We're going to conform to alot of the conventions, as this is needed to attract an audience that are interested in the indie genre, however, in parts such as the performance parts, we are going to challenge the conventions of the indie genre, because from our research alot of the performance parts are done outside, however we wanted our performance part to be a dark background like a basement, as we thought this would go best with the rest of other ideas. 

How are you going to appeal to audiences?









We will appeal to our audiences by using appropriate setting, as it's in the bands home town its much more personal, so the audience can feel more involved. From looking at our questionnaire we will use appropriate mise en scene to ensure a wide audience, such as generic indie clothing and make-up etc. We will also be using props such as instruments, which as our audience is interested in the indie genre, they will also be interested in their musical instruments.


How will you engage with the audience?
We will engage with the audience by using direct mode of address, as a way to create a relationship with our audiences and so that they can relate back.  We will also be using point of view shots, as not only is this more personal but it allows the audience to see things from the band/artists point of view.  Close-ups will also be used as this allows the audience to see their facial expressions of the band/artist, so allowing them to recognise and see exactly how they are feeling.










Could your music video be criticised in any way?
Our music is very laid back and fun, which straight away allows their to be a wider audience however, it could be criticised by being slightly immature so, therefore, more relatable to a younger audience rather than older.  

Wednesday, 14 September 2011

Institutions Research

Section 1

The music industry involves the production, distribution, and sale of music in a variety of forms as well as the promotion of live musical performance.   Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos.


There are four major record labels or major institutions that dominate music; these are Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI. Each of these labels consists of many smaller companies which work with different genres of music and are in different regions to help distribute their products more efficiently.



Section 2  

Our Chosen Institution is........
Island Records is a record label that was founded by Chris Blackwell in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group. The label now operates as a division of the Island Def Jam Motown Music Group in the United States (where it is now a largely rock-oriented label, much like in its heyday) and as a standalone label in the United Kingdom (also known as Island Records Group or Universal Island).   The bands signed to this label are commonly rock, indie and pop bands, particularly more the indie rowitck genre throughout its years. Examples of artists and bands signed to this label are;








  • The Feeling
















  • Fire Avenged
















  • Florence and the Machine
















  • Mumford & Sons
















  • Theory of a Deadman 










  •  Island Records is a record label that has indie/rock/pop bands signed to it already which gives them knowledge on the genre and also recognition throughout the labels fans for that genre. We have chosen Island Records as we think that it will help us to attract our target audience more successfully. 

    Island Records promote and sell their artsist is through new technology.  The bands and artsists that are signed to Island Records have their music videos distributed  on sites such as youtube and on TV music channels to help promote them.  They have an easily accessible website which provides viewers with all the information they need to know about and artist/band.  They also have a facebook page which fans can 'like' , which includes photos, links, information, events and latest updates.  Stereotypically, facebook's main audience is young people, so by having island records as a facebook page helps to attract their target audience.  Not only do they have facebook but they have the latest social networking site 'Twitter', which has become hugely popular in the last year.  The enables a wider audience to become familiar with the record label.  You can listen to Island Records music on Spotify and they also have their own youtube channel, which is frequently updated with new uploads. 

    Overall, We thought that Island Records was the most suitable label, because its supports other artists of the same genre in which we are using. 

    Generic conventions of the indie rock genre

    Audience Research

    Audience Questionnaire





    1.    How old are you?

    2.   What is your gender?

    Male                         Female

    3.  What are your interests/hobbies?

    Listening to music            Sports            Reading           Socialising

    4.  How often do you listen to music?

    Everyday               3 times a week               Rarely               Never

    5.  Which is your preferred band/artist?
    Arctic Monkeys     The Klaxons     The Kooks     Kings Of Leon     Scouting For Girls          Other?................................

    6.  Do you watch Music videos?      Yes             No

    7.   If so, how do you watch music videos?

    iTunes              You Tube               Illegal Download               CDs

    8.  When are you most likely to watch music videos?
        ..............................................................................................................................................................

    9. Why do you watch music videos?
        ...............................................................................................................................................................

    10)           Which is your preferred music channel?
    Viva      MTV       Kerrang!     E4       Other?.....................
    11. When watching a music video for an indie band would you expect the the artist to appear in the music video?
    Yes           No
    12.How many band members would you expect to see in a typical indie band?     
    1      2       3     4      5    Other?.......................

    13.Do you think that and indie band consists of a particular gender? Which?

    14.What clothes/make up etc would you expect the artist to be wearing in the indie genre?
         ...........................................................................................................................................................

    15.What instruments do you expect to see?
         ...........................................................................................................................................................

    16.Do you like to see close ups of the singers/musicians?
         ............................................................................................................................................................

    17.Do you prefer the music video to follow a narrative/story or to be more non-linearYes     No

    18.Do you think it is more effective in portraying the indie genre if the video is in black and white or colour?
         ..............................................................................................................................................................

    19.Do you prefer the visuals to be linked with the lyrics or if there is no connection? Why? .............................................................................................................................................................................................................................................................................................

    20.How do you listen to your music?

    Radio               Computer              Mp3/iPod               TV

    21.Would you rather listen to introducing acts or well-known artists?

    Introducing              Well Known

    22.What is most likely to persuade you to buy an album? Why? ........................................................................................................................................................................................................................................................................................................

    23.What would you expect to see on a CD cover? ........................................................................................................................................................................................................................................................................................................

    24.What colours would you associate with an indie album?

    25.What type of font would you expect to see on an indie album?

    Big and bold        SIMPLE       Small and neat       fancy        script        style
          Other?................................................................................................................
    26.Do you prefer to download music or to buy an  album/CD?
    ....................................................................................................................................................










    Questionnaire findings
    To gain audience research we split the questionnaires and distributed them to the class to find out the different views from different people. We find that a questionnaire was a very useful way to gain important information which we can take note of and make sure we apply some of the answers to our product. We made graphs on Microsoft word and Excel to conclude our findings:


    1. How old are you?


    2. What is your gender?



    3. What are your interests/hobbies?


    4. How often do you listen to music?


    5. Which is your preferred band/artist?


    6. Do you watch music videos?



    7. If so, how do you watch music videos?



    8.When are you most likely to watch music videos?
    The was various answers from the questionnaire. People are most likely to watch music videos when; doing homework, when bored, in their free time, they are at home, when it suits their mood and also when they have nothing else to do.

    9. Why do you watch music videos?
    People said they watch music videos for different reasons. They said they watched them for entertainment, to see band members, because they are bored, because they enjoy them and because they are also interested to see what the lyrics are portrayed as.

    10. Which is your preferred music channel?






    Summary Of Findings
    11. When watching a music video for an indie band would you expect the artist to appear in the music video?
    Every person that answered they questionnaire said that they expected to see the artist to appear in the music video.

    12. How many band members would you expect to see in a typical indie band?




    13. Do you think that an indie band consists of a particular gender? Which?
    Out of all the people we asked 20 of them said they thet think an indie band consists of males, whereas only 1 person said that they didn't think an indie band consisted of any gender.

    14. What clothes/make up etc would you expct the artist to be wearing in the indie genre?
    There were various answers for this question, they included; dark colours, checkered shirts, heavy eye make-up, skinny jeans ear strechers, nice stylish hair, casual but fashionable, band tees, chinos, prined t-shirts, toms and leather jackets.

    15. What instruments do you expect to see?

    16. Do you like to see close ups of the singers/musicians?All of the people we asked said tat they would like to see close ups of the singer/musician.

    17. Do you prefer the music video to follow a narrative/stroy or to be more non-linear?
    18. Do you think that is is more effective in portraying the indie genre if the video is in black and white or colour?




    19. Do you prefer the visuals to be linked with the lyrics or if there is no connection? Why?
    Everybody we asked said that they prefer the lyrics to be linked with the visuals.

    20. How do you listen do your music?

    21. Would you rather listen to inroducing acts or well-known artists?



    22. What is most likely to persuade you to buy an album? Why?
    There was various answers for this question which include; album reviews, the front cover, the quality of the songs, seeing the videos, likeable artist/band, the price, track listing on the back to see if there are any noticable songs and originality.

    23. What would you expect to see on a CD cover?
    People said that they would expect to see the band, the name of the artist/band and artwork. They also said that they would expect to see something different on a CD cover.

    24. What colours would you associate with an indie album?

    25. What type of font would you expect to see on an indie album?








    26. Do you prefer to download music or to buy an album/CD?