The feedback that we recieved off people were mainly very positive, with many people commenting on the colour scheme that we decided to use, as the black and white colour scheme was generic to the indie rock genre.
We asked half a dozen people what they thought of our video, asking them to pick out the parts they enjoyed, parts they didn't and parts that they felt needed to be improved on. Our audience commented saying that the colour scheme was very good in keeping with the conventions of the genre, and it fitted the song quite well. The tempo of the edits works very well with the tempo of the song, which made it easier to watch. They said that the shots of the band singing and playing allowed them to relate to the band members better, which again helps to immerse them in the song and the video. They also noticed the one long shot, which was in coloured to help highlight the mood change.
Our audience also said that the framing and camera movement was good and that the subjects are central and are dominant of the frame. They said that the pan movements used were smooth and professional, which helped to keep their focus. A comment was made saying that technical effects used were good and that the use of speeding up the motion of the clip where the cars were sped up and the split screen helped to add another dynamic to the video, which mades it more interesting. Pretty much all the people we talked about our video commented on the costumes and they thought that the conventions of the indie genre are adhered to for eg: skinny jeans are a typical trait of an indie band and therefore helps the audience to identify the genre easily.
However they said that the continuity could be improved for example the duck on the lake - one minute it's there and in the next shot has vanished. The synchronisation of sound and visuals could also be improved, as there were times for example in the split screen when the timing of the miming was slightly out. The lighting was also commented on, as in parts there was low lighting, which made the video harder to see. They have also said that due to the quirkiness of the song, they felt that the characters needed to look like they were enjoying themselves a bit more as in parts they looked a bit dull.
Digipak - The feedback for our digipak was also positive. People said that they liked the way there was an image of each member of the band and then a picture of all the band inside laughing together. They said that it gave a postitive feel to the album. They also said due to the high definition of the camera and the simplicity of the colours and typography our digipak had proffesional appearance, which made the album look appealing. They also said that they really liked the originality of the back cover.
However, they said that it looked a bit too serious, compared to the quirkiness of the video. They also said due to the age of the band members, that we should have used a more immature image that suited their appearance.
Poster - Again, very postitive feedback was recieved. They said that they really like the five star rating, as it gave the band a professional appearance and encouraged them to want to buy the album due to the positive reviews, which were written.
However, they said that they would have liked to have seen a different image than the one they already saw on the digipak.
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