After looking through our designs we chose that this one was the best. We used the same image that we used on the front cover of our digipak so that our audience would be able to make the connection between the two.
Wednesday, 23 November 2011
Poster Designs
On all three of the poster designs, we decided to use simple typography for the band name, as this portrays that's the bands image is more important and simple font is generic to the indie rock genre. We have also used the star rating of 5 as from our research we found that not only was the quite common on promotion posters but followed the codes and conventions of the indie genre.
First draft - On our first draft we wasn't quite sure how to lay our poster out. So we played around with some ideas so we could decide as a team what we both liked and disliked. We decided that a long shot of the band would be best, as they are a fairly new band and their image is very important to promote them as a band and to increase their popularity. We chose to put the name of the album at the top as we decided that this was important to encourage people to buy this particular album and by having the release date directly underneath meant that our target audience would know exactly what they were looking for when going to buy this album. However, as the bands name is also important in promoting them, we decided to put it directly underneath the image in large, capital letters, written in a simple font to focus the audience's attention. We chose for the text to be written in a light grey font, as this matched the black and white theme that we have used throughout our coursework.
Second draft - For out second draft we decided to continue with the idea of having a long shot of the whole band showing them as a collective for the centre image. We have put the band name in the centre at the top of page in lower case, fancy writing, which is fairly different to our first draft. The fancy writing i feel challenges the generic conventions of the indie genre, and doesn't draw the audiences attention as much as we would have liked. It was however again written in light grey as this matched our colour scheme of black and white. We have continued with the five star rating, as we think that this works well in attracting and focusing the audience's attention and again it is also generic to the indie rock genre. The album title is directly under the band name, as we thought that this would attract our target audience best, as not only will it increase the band popularity because it'll be the first thing they read and they will then read the album title afterwards as it is directly under the band name. We have decided to try and put the release date at the bottom, however I think that this suggests that this is of less importance when I feel that it is important.
Third draft - This was our final draft and was the one that we decided would work the best in the promotion of our bands album. We put the band dame in big capital letters at the top of the page, which will be written in light grey writing, so go with the overall theme of black and white. The image on this one is a mid shot to allow us still add important stuff onto our poster. We decided that the album title worked best directly under the band name as our audience would instantly be able to see the album name which they would then associate with the band. The five star rating was then placed directly underneath the album title, so our audience know just how good the band are, which encourages the audience to buy the album. The release date has been moved to be directly underneath the image, which gives it more importance than be right at the bottom of the page, which is now the reviews from different music magazines, to show our target audience other peoples opinions.
Final Digipak Design
This was our final products of our digipak that we made. It is in black and white as this not only went with the generic conventions of the indie genre but it went with the overall theme of our products as our music video was also in black and white. We chose to have lots of images of the band on show, as they are a new band so their appearance will help to increase their popularity.
Cd Digipak Designs
As part of our coursework we needed to design a digipak for our band. This could be done using 4 panels or 6 panels. We chose to use 6 panels, as not only did this give us more of an opportunity to promote the band and their music successfully but it was also generic to the indie genre.
First Draft - When designing the cover for our first draft, from our research alot of the albums withing the indie genre, didn't seem to actually involve an image of the band on the front cover, so because of this we decided to use one of the main props used in the band, which was the guitar. We also involved all the other instruments on the back with mid shot images of the band inside. This wasn't my favourite idea, as although this was generic to the indie genre, our band aren't well known and so by not having their image on show to audience meant that their popularity wouldn't be increasing.
Second draft - Our second draft involved alot more images than our original draft, as we think that the image and appearance of the band is important in not only promoting their music, but also their popularity. There is a long shot of all the band shown on the front and back cover and mid shots of the band inside, which allows the audience to see this 'new' band from different angles.
Third draft - This one turned out to be the draft we decided to design. There is a mid shot of the band on the front cover, with them standing in a diagonal line, with the lead signer dominating at the front, which we found our research was generic to the indie rock genre. We have used 3 mid shots of the band to be used inside the album. We did this as they're a fairly new band and their image is important in promoting them as a collective. On the back cover, we decided to try something a bit different, where there is a midshot of the band and the holding up a black board with the song titles on. We did this as from our research we noticed that the indie genre tend to like to do things differently and are a bit more unique than other genres.
Audience Feedback
Music Video
The feedback that we recieved off people were mainly very positive, with many people commenting on the colour scheme that we decided to use, as the black and white colour scheme was generic to the indie rock genre.
We asked half a dozen people what they thought of our video, asking them to pick out the parts they enjoyed, parts they didn't and parts that they felt needed to be improved on. Our audience commented saying that the colour scheme was very good in keeping with the conventions of the genre, and it fitted the song quite well. The tempo of the edits works very well with the tempo of the song, which made it easier to watch. They said that the shots of the band singing and playing allowed them to relate to the band members better, which again helps to immerse them in the song and the video. They also noticed the one long shot, which was in coloured to help highlight the mood change.
Our audience also said that the framing and camera movement was good and that the subjects are central and are dominant of the frame. They said that the pan movements used were smooth and professional, which helped to keep their focus. A comment was made saying that technical effects used were good and that the use of speeding up the motion of the clip where the cars were sped up and the split screen helped to add another dynamic to the video, which mades it more interesting. Pretty much all the people we talked about our video commented on the costumes and they thought that the conventions of the indie genre are adhered to for eg: skinny jeans are a typical trait of an indie band and therefore helps the audience to identify the genre easily.
However they said that the continuity could be improved for example the duck on the lake - one minute it's there and in the next shot has vanished. The synchronisation of sound and visuals could also be improved, as there were times for example in the split screen when the timing of the miming was slightly out. The lighting was also commented on, as in parts there was low lighting, which made the video harder to see. They have also said that due to the quirkiness of the song, they felt that the characters needed to look like they were enjoying themselves a bit more as in parts they looked a bit dull.
Digipak - The feedback for our digipak was also positive. People said that they liked the way there was an image of each member of the band and then a picture of all the band inside laughing together. They said that it gave a postitive feel to the album. They also said due to the high definition of the camera and the simplicity of the colours and typography our digipak had proffesional appearance, which made the album look appealing. They also said that they really liked the originality of the back cover.
However, they said that it looked a bit too serious, compared to the quirkiness of the video. They also said due to the age of the band members, that we should have used a more immature image that suited their appearance.
Poster - Again, very postitive feedback was recieved. They said that they really like the five star rating, as it gave the band a professional appearance and encouraged them to want to buy the album due to the positive reviews, which were written.
However, they said that they would have liked to have seen a different image than the one they already saw on the digipak.
The feedback that we recieved off people were mainly very positive, with many people commenting on the colour scheme that we decided to use, as the black and white colour scheme was generic to the indie rock genre.
We asked half a dozen people what they thought of our video, asking them to pick out the parts they enjoyed, parts they didn't and parts that they felt needed to be improved on. Our audience commented saying that the colour scheme was very good in keeping with the conventions of the genre, and it fitted the song quite well. The tempo of the edits works very well with the tempo of the song, which made it easier to watch. They said that the shots of the band singing and playing allowed them to relate to the band members better, which again helps to immerse them in the song and the video. They also noticed the one long shot, which was in coloured to help highlight the mood change.
Our audience also said that the framing and camera movement was good and that the subjects are central and are dominant of the frame. They said that the pan movements used were smooth and professional, which helped to keep their focus. A comment was made saying that technical effects used were good and that the use of speeding up the motion of the clip where the cars were sped up and the split screen helped to add another dynamic to the video, which mades it more interesting. Pretty much all the people we talked about our video commented on the costumes and they thought that the conventions of the indie genre are adhered to for eg: skinny jeans are a typical trait of an indie band and therefore helps the audience to identify the genre easily.
However they said that the continuity could be improved for example the duck on the lake - one minute it's there and in the next shot has vanished. The synchronisation of sound and visuals could also be improved, as there were times for example in the split screen when the timing of the miming was slightly out. The lighting was also commented on, as in parts there was low lighting, which made the video harder to see. They have also said that due to the quirkiness of the song, they felt that the characters needed to look like they were enjoying themselves a bit more as in parts they looked a bit dull.
Digipak - The feedback for our digipak was also positive. People said that they liked the way there was an image of each member of the band and then a picture of all the band inside laughing together. They said that it gave a postitive feel to the album. They also said due to the high definition of the camera and the simplicity of the colours and typography our digipak had proffesional appearance, which made the album look appealing. They also said that they really liked the originality of the back cover.
However, they said that it looked a bit too serious, compared to the quirkiness of the video. They also said due to the age of the band members, that we should have used a more immature image that suited their appearance.
Poster - Again, very postitive feedback was recieved. They said that they really like the five star rating, as it gave the band a professional appearance and encouraged them to want to buy the album due to the positive reviews, which were written.
However, they said that they would have liked to have seen a different image than the one they already saw on the digipak.
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